Archive - Just Thoughts

September 2025

Just Products #12: How does OkeyLetsGo work?

How a globetrotting founder used AI to turn hours of travel planning into seconds by building a tool that’s as fun for creators as it is powerful for…

Sep 29 •

29:19

Just Poems #16: The Small infinite Series

The creation of a visual and auditory poetry collection in collaboration with AI

Sep 27 •

Just Thoughts #50: How Fast Can You Create Online Content, and Why Founders Should Treat It Like Code

Why consistency, proof, and founder-level storytelling, from Johanna Småros of Relex to Santtu Koivumäki of Zero, turn content from a side task into a…

Sep 18 •

and

Just Thoughts Podcast #9: Human-Centered AI, Smarter Sci-Fi, and a New Way to Craft Stories

From Dr. Hernani Costa’s responsible AI insights to dismantling “99% job loss” myths with Dune, Foundation, and Altered Carbon, and how those ideas come…

Sep 13 •

38:08

Just Products #11: Using Lovable & Claude to build an app as a non-technical founder

Watch now | Jose Sánchez on Building Norte — a tool to simplify credit card coverage. From creative director to founder, Jose uses Lovable & Claude to…

Sep 7 •

6:25

August 2025

July 2025

Just Culture #21: Spotting the signals - Why The Order Is a Different Kind of Dangerous

Beyond the American Eagle Ad: The Subtle, Insidious Threat of The Order and Where to Find True Inspiration.

Jul 31 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts