🌱 Why You Should Read This Substack

For the curious, the bold, and the quietly restless.

✨ What This Is

“Just Thoughts” is a weekly note from the edge of leadership, creativity, and human experience.
Curated by hand, not by algorithm.
A creative lab for rethinking how we live, work, and lead.

🧠 For Modern-Day Leaders

• Insights on leadership, self-awareness, and purpose

• Frameworks for growing teams, businesses, and yourself

• Reflections on becoming the person you’re meant to be

🚀 For Builders, Makers & Radicals

• Real stories from the startup trenches

• Sharp takes on innovation, entrepreneurship & reinvention

• Deep roots in the Finnish startup ecosystem, from Slush to Maria01

🤖 For Thinkers of the Future

• Human-first views on AI, content, and misinformation

• Organizational culture, feedback, and operational design

• Explorations of the future of work and the ethics of automation

💬 For the Socially Awake

• Writing that addresses privilege, inclusion, and systemic change

• Personal stories that confront bias and spark reflection

• Space for uncomfortable conversations and collective growth

🖋️ For Lovers of Words and Meaning

• Poetry woven into leadership, love, and loneliness

• Honest essays on mental health, burnout, and belonging

• Culture reviews—film, music, art—with soul

🎯 So Why Read This?

Because you think deeply.
Because you lead with your heart.
Because you're building something that matters.
Because you're tired of noise and crave a meaningful signal.

This isn’t content.
It’s a conversation.
And it starts with a question:

“Why should I think this way?”
If that resonates, you’re home.