Just Product brings you Product Ideas, Stories, and Thoughts about Product Development.
This edition of Just Products is exclusive to the paid audience. It features my face when focusing on something happening on the screen (found it funny to look at), and a heartfelt discussion with one of the key figures at the heart of the Helsinki startup scene. The person who becomes the glue when you need everything to hold together.
🎯 TL;DR
Para (Paramartha Sajjana Narendradhipa) is an Indonesian entrepreneur residing in Helsinki, currently working as the Head of Events at the Finnish startup hub Maria 01.
A passionate traveler to 50+ countries, he created Okay, Let’s Go, an AI-powered travel-planning app. Check out the app by clicking the button.
Para explains how he built the tool almost entirely through vibe coding (low-code/AI-assisted development), shares insights on product design and user feedback loops, and discusses how the app helps travelers plan more efficiently while still allowing for personal choice.
The conversation also explores monetization (pro plans, affiliate links), use cases for influencers and travel companies, and how AI and human judgment complement each other in trip planning.
At the start of the discussion, we also reference a previous interview with Para conducted by Business Finland that explores his persona and experiences. In contrast, we focus on the product he has built in this discussion.
At the end of the post, I share some additional thoughts on the product. To contact Para, send him an email at para@okeyletsgo.app. He’s currently looking for more users, travel influencers to test his app, and a business co-founder to scale things while he’s on his day job!
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